Sho!Mag Issue 2 August 2015 Sho! March April 2016 Final Issue | Page 4

D BRANDIT eephonix Entertainment is a music label based Pretoria, South Africa, this music label was established in the year 2014. Not only are they invloved in the record- ing process of their music, but they are also hands on in the distribution process of their material. We take some time-out to chill with one of its founders Maplan- ka Da Legend so as to get more information about Dig- ital Music Distribution: Sho!: In your own words, how would you describe Digital Music Distribution to a musician or an individual who does not what it is? Maplanka Da Legend: Digital Mu- sic Distribution is when you distrib- ute your label music or other labels music to digital stores worldwide such as traxsource, beatport, itunes, and any other music store. Sho!: What were the reasons for you guys to distribute your music dig- itally? And any motivation behind those actions? Maplanka Da Legend: Honestly we distributed our music because we had challenges with our previous distributor regarding late releases, piracy of unreleased tracks and also we lacked distribution updates from him such as release date and other information that you can give to a label as a distributor meaning giving a clarity to a record label and pro- ducers. Sho!: What would you say are the Pros and Cons for Distributing Mu- sic Digitally? music to digital stores worldwide such as traxsource, beatport, tunes, and any other music store. Maplanka Da Legend: Pros are when you distribute your music you are the one who is in charge of release date, daily/weekly/monthly sales reports, anti-piracy, music pro- motion to the Disk Jockeys or any other music supporters. The Cons are inversely proportional to the Pros because the challenge that you might get is maybe when you upload music then you have a nework prob- lem or break down while you have reached the release deadline, other challenge maybe is when a produc- er is wgiving a problem regarding music royalties because of they think when you Sho!: What were the reasons for you guys to distribute your music dig- itally? And any motivation behind those actions? Sho!: In your own words, how would you describe Digital Music Distribution to a musician or an individual who does not what it is? Maplanka Da Legend: Digital Mu- sic Distribution is when you distrib- ute your label music or other labels Maplanka Da Legend: Honestly we distributed our music because we had challenges with our previous distributor regarding late releases, piracy of unreleased tracks and also we lacked distribution updates from him such as release date and other information that you can give to a label as a distributor meaning giving a clarity to a record label and pro- ducers. Sho!: What would you say are the Pros and Cons for Distributing Mu- sic Digitally? Maplanka Da Legend: Pros are when you distribute your music you are the one who is in charge of release date, daily/weekly/month- ly sales reports, BRANDIT anti-piracy, music promotion to the Disk Jockeys or any other music supporters. The Cons are inversely proportional to the Pros because the challenge that you might get is maybe when you upload music then you have a network problem or break down while you have reached the release deadline, other challenge maybe is when a producer is giving a problem regarding music royal- ties because of they think when you distribute music digitally you will be generating millions of Rands so they assume that you have given them fake sales reports. graphic designers (artworks, logos, posters, flyers, calendars, animation and any other graphics) we design graphics for companies including re- cord labels around South Africa, and a Pianist. We also have artists like D La Dino, Maplanka Da Legend, Kay Mood, Deephonix Crew, Stan Deep, Deep Saint, Sound Illusionz, Ian Kay and ChronicalDeep. we produce good music and all genres but at the moment we release house music and its sub genres which are Afro house, Sho!: What would you say is the best way or option for an independent musician or music label of getting their music to Online Music Stores? Sho!: How long has your ‘Brand’ been operational and what can you offer independent musicians and music labels alike? Maplanka Da Legend: Since April 2014 we started with podcastst titled “Deephonix Sessions” and a few free music on soundcloud and datafile- host. To independent musicians and music labels we offer collaborations, remixing, mixing and mastering, artwork for a certain release, also releasing under Deep- honix Records if we like your music. Sho!: For more infor- mation about your services, how can one contact you bro? Maplanka Da Legend: The best way is to distrib- ute for your own label or distribute for your music partners such as mentors and friends who are musicians. Sho!: Please tell us more about your Brand ‘Deephonix Records’, what is it that you guys do over there? Maplanka Da Legend: Deephonix Records is an indepen- dent and developing record label, it consist of different producers with different music styles, at different places in South Africa, Different Disk Jockeys, we also have websites developers we develop website for companies around South Africa, music producers. Deep House, Soulful House and Tech House around the World, we make mixtapes/podcasts for Deephonix titled “Deephonix Sessions” and guest mixes if they accept our mixes, we deejay at our local clubs and our friends parties or events and we do mixing and mastering for other Maplanka Da Leg- end: One, van get hold of us through vari- ous ways as we are all over Social Me- dia. Facebook search for us as Deephonix- ent and on twitter we are @Deep- honixent. We can also be reached for bookings and any oth- er music related matter through the following lines : 0748449622 / 0608419828 / 0744911955 / 0734665011 and can use the following mails too for bookings [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected]. Sho!