L ife Aimer Productions ( PTY )( LTD )
Interviewer : Can you please briefly explain to a person who might not know what an independent music label is ?
Sva : An “ Independent Record Label ” is a music label operating without the funding of a major music label , starting almost everything from scratch with nothing at hand but pure talent and a solid business mind .
Interviewer : In your case what made you to start an Independent Music label ?
Sva : It was motivated by my style of hustling , the way I push myself . It was way back in 2010 when I compiled my 1 st realise and I wanted to push things myself . That was the birth of the record label .
Interviewer : What could you say are the “ pros and cons ” of being part or of running an independent music label ?
Sva : Will have to start with the “ pros ”, as it is a very nice journey being an unknown as no one expects too much but our quality and
“ It was motivated by my style of hustling , the way I push myself ”.
skills has been our X-factor in all our projects . It is our own unique way of getting things done , which I call it “ The Life Aimer Style / Way ”. Well , on the flipside there are “ cons ”. Through this journey we come across individuals who exclusively believe in known names while forgetting that everything starts on the ground up before it can blossom up . So at some point people buy faces so that has been one of the biggest obstacle we be facing when approaching so people or organisations or even knocking through some doors for assistance . In all to me the “ pros ” do out weigh the “ cons ”, and besides we do this for the love of it .
Interviewer : Marketing is a very important in any kind of “ Hustle ”, what tools do you use to get your brand out there to the masses ?
Sva : In our days social media seems to be taking over and it is one platform that I count on . But we at Life Aimer Production mostly use “ Street Promotions ” distribute flyers and posters . We also make use of platforms such as these , magazine features , radio interviews and so on .
Interviewer : Established Music Labels are known to have better and bigger financial budget allocation for their projects and artists whereas with an Independent Music Label , that is not the case in most occasions . So how does an Independent Music Label compete with its established counterparts and how does it attract the necessary talent and skills needed in every “ hustle ”?
Sva : Established labels use money to get all their projects going so they have that advantage , while independent labels put in work with talent purely as their driving force . We on the ground and we use that to our advantage and that is what we beat them on . They can not achieve that .
Interviewer : Do you think going the Independent Music Label Route is the way to go for musicians in “ Mzansi ” and if so why ?
Sva : Yes we are , provided one is business minded and I not , then it will be a waist of time effort and energy which would have been put into something else / project .
Interviewer : How can one get hold of you or Life Aimer Productions , should there be more information needed ?
Sva : One get hold of us through our Website : www . lifeaimer . co . za , Twitter : @ lifeaimer , Facebook : Life Aimer Productions , Email : info @ lifeaimer . co . za and Contacts : 083 350 8149 .