Sho!Mag Issue 2 August 2015 Sho! Issue#3 September 2015 | Page 15

S keif Record Interviewer: In recent years, there has been a Entertainment steady decline in recorded music sales. Are there Label (PTY)(LTD) any other streams in which an independent music label can generate revenue from besides music Interviewer: Can you please briefly explain what sales? you guys do? Casperonity: Skeif Record Entertainment Label PTY(LTD) is a small developing business which is registered with the law of companies act. We started Skeif Records to build one of the best entertainment companies in South Africa, we are not there yet but our work all over the country proves how dedicated and ambitious we are. We shoot music videos for both signed and unsigned artists, documentaries, dramas and movies and educational programmes with Jumpco Media. We also hosts or do events to promote unsigned talented youth out there. Casperonity: Yes, if you are in the business world you to be business wise and business minded and don't focus on one thing. We know most but least of independent labels tried but failed when it comes to selling their own product but if you have backup plans and life time goals, you have to be sure by making wise business choices. It's a lifetime investment. Interviewer: In terms of costs involved in starting an independent music label, is it a costly exercise and how did you come with capital to start up your label? Casperonity: It is costly and we had to take time Interviewer: In your case what made you to start to raise the money for registering the company do- an Independent Music label? ing all the necessary paper work and documenta- Casperonity: We started Skeif Records because of tion like SARS, bank accounts, department of la- the potential we see in our youth across the coun- bour and so forth. try especially those who really need to be helped Interviewer: When starting an Independent Music like in rural and peri-urban areas. As we are one of Label, what does one need? In terms of the independent individuals in life we sacrifice equipment? everything, families, good time coz we know what Casperonity: Having a record label operative, you we do and our mission and vision are driving us to need an office which has a computer with all your that goal we want to reach. papers, contracts and presentations, an office is the Interviewer: With music sales going the digital most important tool of the company. route, does this helps or act against the growth of Interviewer: How can one get hold of you or Independent Music Labels in “Mzansi”? Skeif Record Label Entertainment, should there be Casperonity: Yes it does through innovation and more information needed? advanced technology it is much easier to Casperonity: Facebook Page is Skeif Record market, promote and sell your brand and the most Label&Entertainment,Twitter:@skeif_label important thing is know your target. Email: [email protected] Linkedin : Skeif Interviewer: How long has your label been Records WhatsApp: [phone] Personal operational, and how many artists if any are you Facebook acc :Casperonity Skeif SA Mafoka working with? Twitter : Casperonity_SA YouTube: Skeif label Casperonity: We have been operating for two and half years now. We have two signed artists Jozi Bush and Casperonity Skeif S.A.