Sho!Mag Issue 2 August 2015 Sho! Issue #2 August 2015 | Page 16

Internet Radio Tips Tips By Sebusiso Mbatha (House365Radio) Tips By Alra Pak Radio 1. Decide which genre you want your station to focus on. 1. Look and study the market you are looking into going into 2. Choose a catchy station name and also search if that name is not used. 2. Proper research will assist in understanding all the dynamics involved in running a online radio station 3. Try to do things differently from other stations. 4. Push your station in all social networks since that‟s for free! Be active as you can. 3. Invest in quality and correct equipment as this will set you above the rest. 4. Having researched your target market is very helpful as you then have a clear goal to aim for. 5. Work with Dj‟s/Producers who can help you push/market the station. 5. Having a musical background can be very helpful. 6. Make sure you understand online radio so that you can solve things on your own and don‟t wait for someone to come into your aid. 6. Always try to understand your target market needs and wants 7. Always think locally before going abroad. 7. Be a person who is very accessible to the market 8. Remember to pay the royalties and don‟t run a Pirate Online radio station. 8. Like everything in life, Do it for the right reasons. @House365Radio @AlraParkRadio House365Radio Alra Park Radio [email protected] [email protected] C00285174 / house365