Sho!Mag Issue 1 July/August 2015 Sho! Issue #1 July 2015 | Page 14

@bondjobe How would you describe podcasting to someone who does not know what it is? Podcasting is an online broadcasting of one‟s material, be it music or video or both...It could be live or pre-recorded and available to a specific group of audience or public. Why do you podcast? I podcast in order to reach my fans. Most of the time some of our music is not received properly in our local areas due to less or no interest our public FM radio‟s have for our type of music. Therefore podcasting has helped me notice that some people out there in different countries and continents actually not only listen but love what we play and make. @DjStaxSA How would you describe podcasting to someone who does not know what it is? What’s has podcasting helped you with? Podcasting has helped me reach every continent with music we serve at my company “Planet Of House” since 2006. Podcasting has also helped me notice that there‟s more music than that we hear on our local FM radio and that we see on online stores‟ top 10 or 100‟s.Through podcasting many of our DJ‟s and music lovers have been able to select good music not by the Producer‟s name or fame but in the name of good music. For podcasting, what does one need? For podcasting, you need a lot of passion and also one needs a lot of time to promote their material... Any advice for someone who has recently started to podcast ? Music, shows to your intended target online and on social platforms. It is normally in a pre-recorded format. I would advise people to fully utilize this kind of platform now that the technology is giving us leverage. It‟s easy now, because you can synchronize it with your social network pages. It can easily turn your friends into fans if used effectively. Why do you podcast? For podcasting, what does one need? People use podcasts to reach out to their target market and to build brand awareness. Platforms and services such as those offered by “Podomatic” for broadcasting Mp3 format and also “YouTube”for broadcasting video format have made podcasting to be easily accessible to just about any person who wishes to be a podcaster. Is a form of broadcasting What’s has podcasting helped you with? It helps in building brand loyalty and increased fan base. It can only work out when the podcaster is consistent and relevant to the intended market with their podcast.