10 - Customer Service Training Guide
Features and Benefits
To increase the customer’s desire to buy it’s really important to promote the features and benefits that a product has to offer.
Features – A feature is a fact about the product, something you can see.
For example:
- How it is made
- Material
- Colour
- Appearance
- Fit
Benefits – A benefit is something the customer will get from buying the product. How do the features benefit the customer?
For example:
- Practicality
- Convinience
- It looks good
Give an example of a feature and benefit of a brightly coloured bikini made from lycra.
Feature:
Benefit: