Sequoia Golf Brochure 2014 | Page 12

SALES & MARKETING One of the foundations for Sequoia’s operating success is the company’s unmatched investment in its sales & marketing company, In Play Media. Each year, Sequoia’s $5 million annual investment into its sales and marketing T h e S a n d a n d WaT e r W i l l c o S T y o u . T h e M e M b e r b e n e f i T S W i l l n o T. firST round free engine is the most powerful in the golf industry. Competencies include research, media advertising, KidS play free direct mail, internet marketing, email marketing, printed $9 SundoWn raTeS canongaTe golf clubS | 23 p r i vaT e clubS | 1 incredible MeMberShip loW gueST raTeS collateral, website development, public relations, marketing partnerships, promotional events, member and customer events, newsletter management and ROI tracking. Here are a few things that make the process successful: • In-house advertising team plans and executes a comprehensive marketing and communication program catered to each club. • Skillful sales people are armed with proven sales techniques and a network of skilled professionals to allow for best practice sharing. • Team is led by professional managers with over 35 years of combined experience. • Execute marketing initiatives faster, more efficiently and more effectively than our peers. • Top in class CRM software is used to capture lead database, track sales team effectiveness and measure marketing investment ROI*. *Service not available to managed facilities. canonGate GolF clubs arnold palmer 22 spectacular clubs, 25 fantastic courses, one great membership. Your Home Club Away From Home signature Design canonGate 360 - committed to your Game signature Design Great golf courses are just the beginning of the member experience at Canongate. The clubs also feature quality driving ranges, short game practice facilities and clubhouses that include a grill-style restaurant, locker rooms and a fully-stocked Pro Shop. Members have the opportunity to participate in a full schedule of golf and social events including the member-guest and couples tournaments, cocktail parties, dinner dances and familyoriented events. Canongate Player Development provides one of a kind learning experience for players of all skill levels. Whether you’re new to the game or an accomplished player, our world class instructors can take your game to the next level. Additionally, junior players have the opportunity to participate in a variety of clinics, camps and the Canongate Junior Tour. Visit www.canongate360.com for more information. signature Design Pool & tennis women’s GolF networK Fun for the entire family all summer long awaits you at the Canongate Clubs. Membership includes access to 9 pool facilities. Plus, most clubs have multiple tennis courts. If you are new to the game or want your children to start playing, the club’s tennis professionals offer clinics for all ages and skill levels. The Women’s Golf Network is an all-inclusive organization created by women, for women with the goal to empower, inspire, grow and connect women through the game of golf. The network has a variety of groups and events that provide opportunities for women of all skill levels from a true beginner to advanced players. Visit www.womensgolfnetwork.com for more information. Kids Play Free Children 15 years and younger walk the course for FREE or ride a cart for just $5 when playing with their member parent or grandparent. This is valid anytime except Saturdays, Sundays and holidays before 1:00 pm. sundown sPecial rates Associate members can play at special sundown times for just $9 including cart. Full members can ride for $5. The Sundown guest rate is just $18 including cart. The start time for Twilight and Sundown rates will adjust seasonally. PerFormance center membershiP Occasions CANONGATE C A N O N G A T E Forever G O L F BEGINS AT ONE OF SIX SPECTACULAR LOCATIONS. C L U B S For more information, call 866-838-6219. WWW.CANONGATEOCCASIONS.COM Reciprocal Play Available at Over 450 Private Clubs! Davis love, iii Fantastic amenities 2 9 3 R I V E R N O R T H B LV D M 31211 Peachtree CityACO N , G A Fayetteville The Performance Center program provides year-round instructional programs for low monthly dues and lessons for as low as $10! There is not a better way to get more family members involved in golf or to improve your own game. niKe GolF 360 The Nike Golf 360 Fitting Center at Bentwater Golf Club is a full-service custom club-fitting and game improvement facility aimed at providing players of all levels PGA Tour quality service. The state-of-theart facility features FlightScope 3D Doppler radar ball flight tracking, V1 video analysis, SAM Putt Lab so that you can get a fitting experience for your driver, irons, wedges and putter. canonGate GolF leaGue The Canongate Golf League allows you to play golf in a convenient format, play more Canongate courses, meet other Canongate Members of your skill level, compete fairly with USGA handicaps and play to win! For more information, visit www.canongategolfleague.com. arthur hills fred couples signature Design PAUMA VALLEy CC | Pauma Valley, CA tom fazio signature Design Junior leaGue GolF CURRAhEE | Toccoa, GA If your child can drive, chip or putt, there’s a spot for them on one of our Junior League Golf teams. PGA Junior League Golf is designed to better socialize the game for kids 13 and under. Tournaments feature a scramble format against area clubs in a structured league that provides a popular and less stressful format than medal-play competition. Clubs are featured throughout the country in major metropolitan areas, as well as destination canonGate access advantaGe We want Canongate members to receive incredible value from your membership even when you are away from a Canongate Club. Through this exciting program, you will receive a collection of exclusive discounts and unique privileges that only Canongate member families have access to including a luxury suite at Philips Arena and exclusive discounts at local restaurants and businesses. The best part is that access to all these new benefits is provided to Canongate members at no additional cost. reciProcal Play available at over 450 Private clubs! Play Away Clubs extend member benefits across the country by providing access to over 450 private clubs, including the 50 properties directly associated with Sequoia Golf. Many members have already made great use of this new member benefit when traveling from California to Currahee Golf Club in the North Georgia Mountains. To see a list of these clubs and to book a tee time go to www.playawayclubs.com. w w w. c a n o n g at e g o l f. c o m REGATTA BAy | Destin, FL Play Away offers reciprocity across the country by providing unparalleled access to over 450 quality private clubs. and resort locations. Play Away is incredibly easy to use, as all requests are completed and booked online with a support team to assist you on the phone if needed. Plus, tee times at arnold palmer signature Design most clubs are offered at a reduced guest fee and members are encouraged to bring guests. To see a lisT of These clubs and book a Tee Time, go To www.playawayclubs.com or visiT The my canongaTe page of www.canongategolf.com. canonGate GolF clubs www.canongategolf.com gary player signature Design www.playawayclubs.com Affiliate club tee time access is only available to current Canongate members and can be made by booking online or through the call center. canongate tee times call center | 770-274-0704 The centralized Tee Times Call Center offers personalized service to book tee times and assist with any other questions members may have. The Call Center is located in Peachtree City, GA and staffed by local Canongate employees. This team can help you with much more than just securing the best tee time to fit your schedule. to book your next tee time, please call the tee time call center at 770-274-0704. • Book a tee time at any Canongate course • Book a tee time at any of the over 450 Play Away clubs across the country • Check tee time availability at multiple courses at one time • Enter you into the draw for morning weekend tee times at your Home Club • Walk you through the Canongate Mobile App • Set up your “My Canongate” account