Sequoia Golf Brochure 2014 | Page 11

REGATTA BAY | DESTIN, FL SEQUOIA GOLF MANAGEMENT SERVICES As an owner/operator of more than 50 clubs nationwide, Sequoia Golf has extensive experience in all facets of golf operations, including private club and resort golf course facilities. Our reciprocal operating platform and portfolio of clubs has proven to be very successful for over the last 45 years. Today, we are able to provide the same infrastructure, expertise and operational support for third party owners that serve to support our own successful $250 million portfolio. We have the ability to provide a significant amount of management resources, operating efficiencies, and added member benefits that are unavailable to the individual owner or member owned club. Sequoia provides a full range of expert turn-key management services that includes: • Sales and Marketing • Membership Retention and Programming • Annual Planning & Budgeting • Revenue and Expense Management • Golf Shop Operation • Food and Beverage Operation Sequoia has invested millions into the development of internal support systems and ancillary businesses in order to reach marginal profitability. These powerful and effective resources transcend directly to the benefit of our clients. No other individual or collection of courses would build this infrastructure due to the overhead. To us, it is essential in order to make our clubs successful. • Banquets & Events • Hospitality and Cottage Lodging Operations • Agronomic and Facility Maintenance • Payroll and Accounting Services Equally as important to our expertise and delivery are our values and beliefs. Sequoia Golf stays strictly behind the scenes. We build the brand, reputation, and member relevance around the club, rather than through our brand. We see the business of golf services strictly through the eyes of existing and potential members. We try to listen very carefully to our members and have mechanisms in place to provide information “real time” about whether things are working or not. Sequoia strongly believes that the club should be an extension of your home - the place where you come to relax, enjoy the company of loved ones, and forget the day-to-day hassles in life. Our job is to make this experience happen in a magical way. • Employee Training with Advancement Opportunities • Capital Expenditure: Planning, Budgeting, and Execution • Information Technology Support • Golf Course Construction, Renovation and Design • Player Development