MSP Rockstar
Explosive Growth : How Todd Clark ' s Partnership Gambit
Skyrocketed Revenue 32 % And Profits 1,100 %
When Todd Clark and his wife started their IT business in 2001 , they dreamed of taking vacations and achieving financial freedom so they could retire at 55 . However , more than two decades later , the CEO and founder of DenaliTEK Incorporated found himself with few vacations , no clear plan for funding retirement , and an unprofitable business . “ At the beginning of 2022 , we lost our largest client ,” Todd said . “ While we managed to make a financial comeback , we felt like all we had created in over two decades of work was a pair of stressful jobs .”
Paying attention to the Rule of 40 , a metric in finance that states a company ’ s growth rate plus profit margin should be at least 40 %, Todd realized his company ’ s number was an even zero . “ During a coaching call with Robin Robins , she wisely pointed out that I had a serious profitability issue , and that should be my priority ,” Todd said .
Tapping Into Resources
Todd began leveraging partnerships , fueling a remarkable turnaround . Within a year , he ’ d increased topline revenue by 32 %, recurring revenue by 38 %, and net profit by over 1,100 %, with 2024 net profits projected to exceed 21 %. Not only did he experience record profits and explosive growth but he also gained trust in the community , boosted his authority , and became an indemand speaker .
Consider These Four Questions To Unlock Your Potential And Amplify Your Business :
1 . How Can I Capitalize On Opportunities Better ?
Although Todd had been a member of the Technology Marketing Toolkit ( TMT ) MSP community for years , he hadn ’ t fully
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