VOICES
The Ripple Effect:
" One thing I’ ve always tried to do is make sure that when I learn something the hard way, someone else doesn’ t have to. When I led large teams, that meant sharing what I learned with my people and helping them grow so they could pass that knowledge along to their teams. Today, it might mean sharing a lesson with another owner, turning a problem into an IROC educational topic, or bringing an independent-owner perspective into an AAMD conversation."
Inspired in part by conversations from our FY27 Communications Committee around the importance of work-life balance and the human experience, this feature explores how small, intentional actions can make a meaningful difference.
We asked multifamily professionals to share how the way they show up, listen, lead, and connect creates a positive ripple for their teams, residents, communities— and beyond.
AMY J. LASSERS, Level 10 Property Group
" First and most importantly, I make time to be present and truly listen, not just to respond, but to understand and support. To Residents and to my team. By showing up for my team, listening to residents’ concerns, and staying attentive to the needs of the property, I can help create a positive ripple. It’ s often the little things that make the biggest difference. Offer a hand where I can truly help. For example, I can ' t fix a washer or help with work orders, but I can do grounds!"
ORAPIN WILLIAMS, Woodspear Properties
" I try to make people feel seen. Whether it’ s recognizing a win, saying thank you for the extra effort, checking in when someone seems off, or simply reminding someone that what they do matters. It takes very little time, but those small moments stick with people. When someone feels valued, they show up differently, and that energy ripples through the team, our residents, and the communities we serve."
ANNALISA LAVOIE, Kairoi Residential
" I try to make a point of talking with team members at every level and asking questions rather than assuming I know what’ s happening. A five-minute conversation can uncover a problem, recognize someone doing great work, or remind a team member that what they do matters. That small investment of time and attention often carries forward into how they treat their clients, coworkers, residents, and properties."
CHARLIE HOGAN, Cornerstone Apartment Services www. aamdhq. org TRENDS SEPTEMBER 2026 | 21