MARKETING
Boost Your Online Reputation :
Maximize Your Community ' s Google Profile
by Ashley Tyndall
The reputation of multifamily properties depends significantly on their online presence . Prospective residents increasingly rely on online reviews and Google Business Profiles to make informed decisions .
Streamlining online reviews and maximizing your Google Business Profile is essential for multifamily properties . Below , we explore the importance of these elements and provide actionable strategies to enhance your online reputation .
WHY ARE ONLINE REVIEWS IMPORTANT FOR PROPERTIES ?
Online reviews are a vital part of a property ' s digital footprint , serving as social proof that can significantly influence potential residents ' decision-making processes . According to a survey by Luisazhou . com , 95 % of consumers read online reviews before making a purchase , and 91 % read at least one review before making a decision . For multifamily properties , positive reviews can attract more prospects , while negative reviews can deter potential residents .
The Benefits of Positive Reviews :
• Increased Trust : Positive reviews build trust and credibility , showing that current and past residents have had good experiences .
• Higher Occupancy Rates : Prospective residents are more likely to choose properties with higher ratings , leading to higher occupancy rates .
• Improved Search Rankings : Google ’ s algorithm favors businesses with positive reviews , enhancing your property ’ s visibility in search results .
24 | TRENDS SEPTEMBER 2024 www . aamdhq . org