September 2024 Cake! Magazine | Page 62

4 . Celebrate finding your niche Once you find your niche , celebrate the heck out of it ! Use this as a foundation to build your brand and connect with your audience . A clear focus can help you stand out and attract clients who are excited about what you offer . Now I ’ m thrilled in the last year to have established my new niche in creating and teaching realistic and novelty food cakes . This focus not only gives me a renewed sense of purpose but also allows me to showcase something distinctive and engaging .
Navigating the challenges of finding your niche is all part of the journey . My advice ? Embrace the experimentation , recognise when it ’ s time to refine your focus and understand that each change is a step towards finding your true calling . Keep exploring , stay passionate and celebrate your unique path !

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