Cake Chat
Cake Chat with Amber Comadira-Smith from Cake with Amber
Amber shares her cake expertise so you can sweeten-up your cake skills and create amazing cakes with confidence !
NAVIGATING THE CHALLENGES OF FINDING YOUR NICHE IN CAKE DECORATING Gosh , where do I even start ? Running a cake decorating business has been quite the journey , and if there ’ s one challenge that stands out , it ’ s been identifying and refining my niche . Over the years , I ’ ve pivoted my focus at least three times and each shift has been a crucial part of my evolution as a cake artist . I ’ d love to share some insights from my experience that might help others who are on a similar path .
1 . Embrace the experimentation phase When you ’ re starting out , it ’ s natural to want to try everything . I ’ ve actually been through this phase multiple times in my cake journey - experimenting with various cake styles and techniques . I recall the one and only time I created a bride and groom figurine topper for a wedding cake … never again ! But that ’ s the point of this experimentation stage - you discover what you love and hate , while also building up a versatile skill set . However , while this stage is essential for growth , it can also make finding your clear direction a bit challenging . Just remember , this phase is a stepping stone , not the end goal .
2 . Recognise when it ’ s time to refine your focus As you gain more experience , you might start feeling like a jack of all trades , but master of none # beenthere . I remember feeling so lost and it felt like I was stumbling . This feeling is a sign that it might be time to narrow down your focus . Identifying what truly sets you apart from the competition is key to standing out in a crowded market . My hot tip : reflect on what aspects of cake decorating you ’ re most passionate about and where you truly excel . Use this insight to start honing in on a specific niche that resonates with you and your audience .
3 . UNDERSTAND THAT CHANGE IS PART OF THE JOURNEY Changing your niche multiple times might feel like a detour , but each shift is a meaningful part of your journey . Each pivot reflects where you were at that time and helps you grow into the artist you ’ re meant to be . It ’ s okay to adjust your path as you discover new passions and opportunities . What ’ s important is how these changes shape your business and enhance your unique offerings . For me , my niche started with creating miniature food and art on cupcakes , which evolved into celebration cakes and has now blossomed into novelty and realistic food cakes . Reflecting on this evolution over the past ten years , I ’ m truly grateful for the growth and the exciting direction my work has taken !