MARKETING
" Always remember to listen , learn , monitor , and respond ."
impact those KPIs to determine campaign goals . For example , if your biggest priority is to increase apartment lease-ups , we recommend leveraging social media advertising to boost content to the right audience .
2 . Determine Your Strategy
Each part of your apartment marketing strategy should fit together into one cohesive piece . Your website , social media presence , user experience , and customer experience should operate in harmony . After all , you do not want to create a content sharing calendar only to realize your blog has not been updated in three years !
Start by thinking about your buyer personas : their wants , needs , careers , lifestyles , and what they look for in an apartment community . The reason we create personas or join conversations is so we can get to know the people we are marketing to . When you know what ’ s important to your renters , you can serve them better than anyone else .
3 . Prioritize High-Quality Content , Not Quantity
Keep in mind that sometimes less is more when it comes to marketing on social media . If you post too often and run out of quality content , your posts become stale , forced , and even meaningless to your followers . Start with a few posts per week and gradually increase that amount as time ( and your creativity ) allows .
4 . Choose Your Platforms Carefully
Not everyone uses every single social media platform . Consider the major social media platforms available , then consider your buyer persona and only make yourself present on the most popular platforms . There is no need to spread yourself too thin and create more work than necessary for your marketing or leasing team when your persona is not using all social media channels .
For example , if your property is a high-rise luxury apartment community located in the growing business district of Greenwood Village , your audience might be mostly millennial professionals . Considering current demographics on social media , your property is probably best suited for Facebook and Instagram .
5 . Brand Yourself
All social media platforms have a place for a profile image , and some of them also have a place for a cover image . If you have your apartment logo handy , you can use this for your profile image . Then , you can choose a high-quality image of your apartment building or exciting amenities to include as your cover image . Try to make these images align across platforms for uniformity .
6 . List Basic Information
All social media platforms have a place for users to list basic information : Company Name , Location , About Us , Address , etc . Make sure to fill out all the information sections on your profiles with specific keywords .
32 | TRENDS SEPTEMBER 2022 www . aamdhq . org