Best Practices for Social Media :
15 Tips From Our Multifamily Marketing Experts
MARKETING
BY ASHLEY TYNDALL , SWIFTY
Despite the economic climate , now is not the time for apartment communities to ignore social media . Social media is critical to attracting and engaging with residents . There ’ s no ifs , ands , or buts about it — your residents are actively online , using multiple social media platforms .
With more and more businesses shifting their marketing budgets and ad dollars to the web , developing a social media strategy is more important than ever . It ’ s no longer enough just to set up your accounts and schedule a few haphazard posts a couple of times per month .
Social media presents many opportunities for multifamily marketing . So , how can you leverage today ’ s powerful platforms and online communities to achieve your property goals ?
We ’ ve outlined 15 best practices our multifamily marketing agency has learned over the years :
1 . Identify Your Goals
In our experience , many multifamily professionals are on social media , but they likely do not have set goals around their activity or track any key performance indicators ( KPIs ). For most property managers , KPIs like occupancy rate and turnover are crucial , but it ’ s important to dive deeper to think about how your online platforms www . aamdhq . org SEPTEMBER 2022 TRENDS | 31