Sepia Prime Woman Digital Magazine March 2014 | Page 22

WHY BOLD Continued from page
Why is Making A BOLD Move important
now? I believe now is the best time to Make
A BOLD Move because many of our backs
are against the wall. When we started Sepia
Prime Woman our primary target was the
woman in the prime of her life – 45 and up.
The reason for that was because when a
woman in her 40s or 50s loses her job, she
doesn’t just get up and go find a new one
next week.
She’s knowledgeable, but
expensive. She can apply for a job that’s
below her qualifications but there is
competition for those too. At 45 she likely
has children who may be heading towards
college and she contributes in a major way
to the household; she may in fact be the sole
contributor. Mortgage payments will be
missed; children may have to drop out of
school; the strain in finances starts to
negatively impact relationships.
The
community suffers. That woman in her
prime is pivotal to the community and she’s
out of work. But she is also among the most
educated group of women in the history of
this country; she has cultivated friendships,
influence and passion. She is an expert at
something; why can’t she consult with
businesses or form her own? What will she
do if no one hires her? She needs to do
SOMETHING. It needs to be BOLD. We
wanted to provide a community for her to
ask questions, get guidance, attend events –
in other words to offer help.

Sepia Prime Woman

We are finding, though, that our message is
speaking to others because in reality most of
our backs are against the wall today. In
spite of how tough things are financially, I
believe this period of time represents a
blessed opportunity. We can either embrace
what is inside of us that can create new
businesses, or we can continue to suffer the
consequences of our complacency. We
launched the BOLD Movers Network on
Blog talk radio last year as another way to
connect with those looking to do more, and
one of the regular guests on my show said,
“You need to stop saying you are for women
45 and up because a lot of younger women
are listening to your show.” Then I started
to get e-mails from men about topics and I
thought “We need to add some programming
that speaks to men.” Now we have shows 5
days a week that speak on topics ranging
from relationships, to spirituality, to
finances, to conflict and more. The message
of BOLD Moving is for anyone who needs
to dig deep within him or herself and come
out with something that sustains.
So how does someone Make A BOLD
Move?

Continued on next page

March 2014