Research |
Survey : Europeans positive on 5G
Europeans are positive about
5G , they believe it will improve
their user experience and
intend to deploy it to empower
their own business , according
to a new pan-European
5G sentiment survey from
telecoms association ETNO .
However , there is evidence
that disinformation is having
some traction and that citizens
are eager to see more , and
better , communication on 5G
from their governments .
This comes just two weeks
since the latest European
Commission recommendation
on 5G , which calls for Member
States to step up their efforts
to facilitate network roll-out .
The survey market research
consultant IPSOS is based on
interviews with over 7,000
citizens across 23 European
countries , including major
markets such as Germany ,
France , Italy , Spain and the UK .
IPSOS found that virtually
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all Europeans ( 96 %) are aware of 5G , with oneper cent in four declaring that they know the technology “ very well ”. There are also major age differences , with younger generations (< 34 y . o .) being more informed than older ones .
In terms of attitudes , 54 % Europeans are “ positive ”
about 5G , while 36 % declare themselves “ neutral ”. Interviewees aged 18-34 are also significantly more positive about 5G compared to other generations . What is more , positive attitudes appear to correlate with better awareness and information .
While the majority of Europeans is positive towards 5G , 10 % of those interviewed hold a negative view on this technology . IPSOS also tested some ‘ 5G myths ’ and found that while a small minority believes in them , a substantial amount of Europeans isn ’ t sure that they are false either . For example , 21 % of those interviewed believe it is true
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that “ 5G is harmless to bees ”, with 63 % being unsure what to make of the statement and only 16 % believing it is false . IPSOS found that one in three respondents gets their 5G information from social media , but that the most trusted sources of information are technology websites , telecom companies and governments respectively . Social media and advertisement are the least trusted sources . What is more , only 8 % of the respondents learned about 5G from government sources , with over 40 % citizens saying they are “ not satisfied ” with government communication on 5G .
In addition , when measuring the impact of communication , IPSOS found that “ government and telecom operators have the highest impact on attitude towards 5G ”, signalling that both are expected to speak up more .
Europeans are also clear that they expect 5G to make a major difference for the economy , with 85 % of those interviewed thinking that “ 5G is important for business ”. What is more , among those
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interviewees who hold
managerial responsibility in
their big and small companies ,
51 % said they “ intend to
implement 5G ” in their
company .
“ This survey shows that
Europeans are eagerly waiting
for 5G ,” stated Lise Fuhr , ETNO
director general . “ However ,
results also ring the alarm
bell on disinformation and
show a clear demand for
trusted information . As we
move to speed up roll-out ,
it ’ s important for public
authorities to step up their
support .”
“ The disinformation and the
share of voice of a minority
of 5G critics is a call for more
fact-based information from
trusted sources , such as
governments ,” added Gerd
Callewaert , country manager ,
IPSOS . “ The study shows a
clear need to further argue for
the advantages of 5G beyond
simply ‘ faster and better ’
connectivity .”
Forecast : W . Europe to hit 191m SVoD subs by 2025
Western Europe will have 191m
SVoD subscriptions by 2025 ;
more than double from 90m at
end-2019 , according to Digital
TV Research . About 35m
subscribers will be added in
2020 alone , with the pandemic
lockdowns having a major
effect .
Netflix will remain the
largest platform , with 68.49m
paying subscribers expected
by 2025 . Despite adding 25m
subs between 2019 and 2025 ,
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