Spain ’ s top flight football league LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform , which is aimed at encouraging fan engagement in the world of sports and entertainment .
The main beneficiaries of this licence agreement will be fans from all over the world , who will have the latest information from LaLiga accessible on the IQONIQ app , as well as exclusive offers for merchandising , match tickets , unique experiences , and more .
The agreement spans three years and is defined within LaLiga as a ‘ Global Fan Engagement Licenced Partner ’, through which LaLiga demonstrates its firm commitment to thinking outside the box when it comes to establishing platforms to interact with its fans across the world .
“ It ’ s prudent of LaLiga and its clubs to continue increasing their contact with fans around the world ,” noted Oscar Mayo , LaLiga ’ s director of business , marketing and international development . “ In order to achieve this , there ’ s no better way than establishing this partnership with IQONIQ , the all-in-one fan engagement app that is already working with the Basketball Euroleague , McLaren Racing and several European football clubs , among others .”
“ IQONIQ is seeking to revolutionise the world of fan experience , so it is vital for us that we work alongside partners that are equally committed to providing their fans with the best possible engagements and experiences ,” commented Kazim Atilla , IQONIQ ’ s CEO . “ Through this partnership , fans of LaLiga will be given new and unique opportunities to engage with their clubs and stars and be fairly rewarded for their ongoing commitment and loyalty . We look forward to working alongside LaLiga and their global partners to fulfil our common ambitions in this regard .”
Separately , English Premier League side Crystal Palace Football Club has agreed a wide-ranging partnership with IQONIQ which sees IQONIQ become Palace ’ s new shirt sleeve sponsor and the platform ’ s branding featuring prominently inside Selhurst Park .
Crystal Palace chairman , Steve Parish , said : “ This partnership with IQONIQ is a fantastic opportunity for us to further engage with our existing fanbase on a new platform , while offering quality content combined with innovation , to expand our international reach to prospective fans at a time when finding new ways to engage with our audience is so important .”
The International Hockey Federation ( FIH ), the world ’ s governing body for the sport of hockey , and content protection
English Premier League club Manchester City and Intel Sports have agreed a multi-year extension to their partnership , meaning fans can continue to enjoy a perspective of match action , provided by immersive media technology Intel True View , which was installed at the club ’ s Etihad Stadium in 2019 , with dozens of 5K Ultra HD cameras offering fans the opportunity to watch the game in a way they had never experienced before . Since then , the partnership has captured some of the most iconic moments in the club ’ s history .
As well as the multi-angle views of the action that Intel True View provides , in September 2019 , City became the first club
“ We have been delighted to hand fans control of how they view immersive highlights .” - Nuria Tarre , City Football Group
in the world to hand fans control of a new feature : immersive highlights . Providing exclusive access to a new level of choice and control of the viewing experience , immersive highlights give fans the power to analyse the big moments of a match by watching the action unfold through the eyes of the player . Fans interact with a video highlight by selecting one of the players ’ perspectives and then swiping or moving their mobile device to watch through the players ’ eyes .
Over the course of the partnership so far , Intel True View clips and content have generated millions of views across City ’ s digital estate .
“ We are delighted to be extending
and multiscreen video solutions provider NAGRA have launched Watch . Hockey , a fan engagement app that creates a new digital ‘ home of hockey ’ to the millions of hockey fans , players and officials worldwide .
The timing of the Watch . Hockey launch coincides with the gradual resumption of international hockey , with the FIH Hockey Pro League re-starting on September 22nd ( Germany-Belgium ). Through the app , FIH expands support for its global fan base by providing access to live matches on web , mobile and smart TVs . Other features of the app include live scores , results , statistics , personalised content , trending content , new , and access to replays , highlights and archived content .
“ Our fans and community are at the centre of everything that we do , and now we can bring the sport that unites all of us to them
our relationship with Intel Sports ,” said Nuria Tarre , chief marketing officer of City Football Group . “ We are not surprised at what a popular addition to our content True View has quickly become . We entered our partnership in the spirit of collaboration and innovation and we have been delighted to hand fans control of how they view immersive highlights so quickly after installing True View . “ At a time when we are having to play behind closed doors , we are extremely pleased that Intel True View ’ s comprehensive perspectives showcase the experience of being in the Etihad Stadium . We are looking forward to more years of working and innovating together .”
“ Our relationship with Manchester City provides fans the ability to interact , control and experience the match in previously unimaginable ways ,” added James Carwana , GM of Intel Sports . “ The club ’ s innovative approach to integrate True View immersive highlights at the Etihad Stadium has been a testament to its dedication to their fans . As we continue to develop our volumetric video technology , we ’ re delighted to team up with Manchester City in delivering fresh and engaging experiences to fans .”
in an innovative way to enable a new level of engagement ,” said FIH CEO Thierry Weil . “ Launching Watch . Hockey in the current context makes it particularly meaningful . I encourage the global hockey community to download the app now and start enjoying its rich , diverse and exciting content . I want to thank our partner NAGRA , whose teams have been by our side all these months to make this project a reality .” “ We applaud the FIH for reaching this milestone and giving a new dimension to the sport of hockey in a time of so much change , when engaging with fans , players and the hockey community at large is more important than ever before ,” added Jean-Luc Jezouin , SVP sales development for NAGRA . “ We are grateful to be a part of the return of hockey to the pitch , bring the best hockey content to millions of fans worldwide , and deliver a digital platform to help hockey grow and prosper .
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