SEOResellerUSA The Elements of On-Page SEO | Page 18

Keep in mind that Google can more efficiently identify how relevant your content is using co-occurrence of
phrases and words. For example, if you have a page that has the title tag of “easy pound cake recipe,”
Google can make a pretty accurate guess concerning the content of your page. The guess will be spot-on if
you also mention phrases like “quick,” “easy,” or “dessert,” or use the ingredients of the pound cake often in
the content. Chances are you can’t adequately write the content without using these words, and all the words
make it easier for people to find your website. Remember that most people won’t easily find your site if you
use too many technical terms, such as the names for the equipment used to mix the ingredients, unless your
goal is to appear to professional bakers. However, if you do mention more in-depth keywords, this will help
you generate a target audience.
All the content on your website should be simple and easy to read. Most people in the United States read at
about an 8 th grade level, so long words and Shakespearean-style language may turn some searchers off,
since this content can be difficult to understand. When you use concise and plain wording, you can select
keywords that will lead to more internet searches, which can lead to a more reliable client base for you.
Remember that your webpage is not an essay, so choose the simpler words for your website so your
marketing message is clear.
To get a feel for the tactics you should use when it comes to on-page SEO, take a look at some of your
favorite websites and pay attention to the content. When you search for websites you’re interested in, check
to see that these pages appear at the top of the search engine based on your keywords so you’ll know how to
optimize your website.