SEOResellerUSA The Elements of On-Page SEO | Page 16

Keyword research is generally the practice of finding the best keywords associated with a niche or topic. A
keyword is usually a term or phrase associated with a topic that web users generally type in a search engine.
Using the best keywords associated with a given niche or topic helps a web page rank better in search
engines. The best on-page SEO practices recommend basing a set of web page keywords around one super-
keyword, which essentially connects all of those potential search terms together, maximizing the chance of
ranking higher in search engines for a particular search term.
Another common element of good on-page SEO today is the use of an effective web address or URL
(uniform resource locator). The URL is what people type into a web browser in order to visit a website. The
best kind of URL, according to today's on-page SEO practices, is one that describes exactly what the
website is about, generally featuring the target keyword for the website in question. It is also a web address
that is short and easy to remember, so prospective visitors can input the site into web browsers with no
issues whatsoever.
As they say, content is king when it comes to search engine optimization. That sentiment is still true in
2019. Content is everything, including the photos, that appear on a website. Content on a website should be
designed to explain everything about its given subject or niche—and nothing else. The most important thing
content for on-page SEO in 2019 is that most web content should be easy to scan through, essentially
readable in just a minute or two. This allows the average web user to get the basic idea about whatever may
be presented on a web page. Given shorter attention spans and the hyperactivity of social media, having
memorable and readable content on a website is important in 2019.