SEOResellerUSA The Elements of On-Page SEO | Page 14

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Off-page SEO
Off-page SEO operates a little differently than on-page SEO. This form of search engine optimization
focuses on boosting the authority or legitimacy of a website by gathering other links to websites. The idea
behind off-page SEO is that the higher the number of outside links that a site maintains, the more likely
that same website will rank higher in search engine results. Backlinks, or incoming website links that
connect one website to another, are the main factors influencing off-page SEO. The higher number of
quality or authoritative backlinks that a website gathers may help that same website earn a higher ranking
in search engine results pages.
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The best practices: on-page or off-page?
It might seem like a search engine optimization competition, but it actually is not. Both on-page and off-
page search engine optimization provide innate benefits that help bolster the visibility of a web page when
used together. On-page SEO helps set the foundation for a highly visible web page by optimizing the
important elements of a website to achieve more visibility on the web. Off-page SEO helps other websites
and search engines see that web page through forming relationships with other sites through backlinks. By
utilizing both off-page and on-page search engine optimization, it is not difficult to make a website stand
out among a sea of others in today's web.