SEOResellerUSA The Elements of On-Page SEO | Page 13

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On-page SEO versus off-page SEO
There are two versions of search engine optimization that are used by search engines to weight the elements
of a website against other similar websites. These forms of search engine optimization are known as on-
page SEO and off-page SEO. On-page SEO mainly evaluates what the website or web page is about. Off-
page SEO, on the other hand, focuses on the amount of authority or legitimacy that a website has, as well as
its popularity relative to other websites. Essentially, on-page SEO looks for what could rank a website,
while off-page SEO looks for how high a website could possibly rank.
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On-page SEO
The practice of on-page SEO involves the optimization of web page elements that directly impact how a
web page ranks in search engine results. All of these elements can easily be controlled through the code of a
website. The most common elements that are directly impacted by on-page SEO includes meta tags, URLs
or web addresses, alternative text for images, web page content, and web page speed. The combination of
all these elements, when optimized using the best on-page SEO practices, can completely change how
search engines see a website.