SEOResellerUSA Backlinks in Search Engine Optimization | Page 12

Backlinks and site owner credibility A quality set of backlinks does not only impact the reputation of a website, but it also impacts the individuals or businesses who own the website in question. Websites with a high number of quality inbound links pointing toward the website were considered highly trusted sources of information. This means that the owners of the website, whether a business or individual, immediately benefit from this by being considered a trusted source. This is why it is important to use quality backlinks from trusted sources similar to the website linking back to another website. When a website links to another site this way, it tells search engines and site users that they can be trusted.