SEOResellerUSA Backlinks in Search Engine Optimization | Page 11

Backlinks and site reputation
There is a reason why a quality collection of backlinks is important for effective search engine
optimization. Many modern search engines now use algorithms that determine the quality of
backlinks collected within websites. This generally tells a search engine how reputable a
website is, as well as popular the website may be through the number of sites linking back to
the site. The main purpose behind these algorithms is finding the best way possible to direct
users towards websites when they choose to use a search engine to find specific websites
related to what they wish to find. A website with a large number of backlinks pointing right at
it is considered relatively reputable and popular, according to search engines.