This is one of the most important decisions of all in your Internet marketing
journey.
? If you are building a website for your Company you definitely need
to use the name of your company as the domain name, please be
aware that long domain names are hard to remember and boring
to read.
? Use the Google Keyword Planner to find a keyword that has a lot of
searches. Most of those domain names are already taken, but you
may find a few that are still available.
? If the keyword happens to have great accessibility to rank at the
top of Google that’s great, if not don’t worry, the inner pages are
what you will be trying to rank at the top.
? If for some reason you couldn’t find an exact match domain for a
keyword you really liked then you can just add a word before or
after. Examples would be kidspottytraining.com which can easily
let people know that the site will talk about potty training for kids
and not for pets; or use howtopottytrain.com which is a very
common keyword that a lot of people use to search for, specially
the words “how to.”
? The best domain extensions to buy will be .com, .org or .net. These
are the best ranking domain extensions by order.
I have been using Namecheap.com for years
and I have not faced a single problem with
any of my domain names. They have great
offers as well in some occasions.
Page 38