Senwes Integrated Report 2021 | Page 38

OVERVIEW THE BUSINESS STRATEGIC AND OPERATING CONTEXT CORPORATE GOVERNANCE FINANCIAL REVIEW
CLIENTS AND CUSTOMERS
To be the preferred supplier of products and services to clients and customers in the agricultural sector .

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ISSUES DURING THE YEAR
� Communities left vulnerable due to the impact of the Covid-19 pandemic .
� Longer lead times for whole goods and spare parts due to import restrictions as a result of the Covid-19 pandemic .
� Cancellation of exhibitions and shows due to Covid-19 .
� The integration of the Suidwes business units , systems and customer base with Senwes systems .
� Prolonged drought conditions in the Northern Cape .
� Extensive wildfire damage in parts of the Western Free State and the Northern Cape .
� Heavy rainfall which resulted in extensive flood damage .
� The late planting season meant that crops were harvested much later than normal , which had a direct impact on the quality of grain as well as the availability of white maize .
� Restricted movement of first-line personnel during the Covid-19 lockdown periods .
FINANCING PROVIDED R ’ m
6 000
4 000
2 000
0 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
COMPANY ’ S RESPONSE TO THESE ISSUES
� The AVC Food Umbrella Project was launched to provide food relief .
� Senwes Equipment increased the frequency of communication with clients with an emphasis on good customer relations .
� Senwes Equipment took its product offering directly to individual clients and conducted one-on-one demonstrations across its geographic footprint .
� Various business units employed informative communication campaigns to facilitate the integration .
� Senwes Grainlink accepted grain at a higher than normal moisture content to accommodate producers in delivering on their grain contracts while enabling them to capitalise on good market prices .
� Falcon Equipment doubled its production output to assist producers with the greater demand for grass cutting equipment .
� Senwes Equipment and Hinterland Fuels aided by sponsoring an excavator and its diesel to help relay the water away from infrastructure and crops .
� Senwes Grainlink contributed to the AVC Relief Umbrella ’ s drought relief initiative by donating 160 tonnes of maize to affected farmers in Kenhard , Brandvlei , Calvinia and Pofadder .
� Through the AVC Relief Umbrella , Senwes Grainlink contributed 102 tonnes of maize to assist in fire relief efforts in the Western Free State and Northern Cape .
� Senwes Equipment , through John Deere Financial , donated R500 000 to the AVC Food Umbrella Project .
� Due to lockdown regulations , Agri Credit Solutions developed a system to enable clients to electronically sign their credit agreements .
RESILIENCE SENWES INTEGRATED REPORT 2021
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