SENWES BRAND REIMAGINING AGRI-BUSINESS IN THE 21ST CENTURY
At Senwes we are continuously reimagining our future to enable us to expertly assist our clients in reimagining theirs .
Over the course of 112 years we have not only succeeded in reimagining the future of our company , but also that of the broader South African agricultural sector in unprecedented ways . Along this journey Senwes has transcended its role as a mere catalyst of agricultural success to that of an enabler of sustainability and growth for the entire agricultural value chain .
Our company ’ s history can be traced back to the fall of 1909 , when 24 pioneering farmers came together to discuss the idea of a coope ra tive in the then Western Transvaal , near the town of Ottosdal . Following the devastation left in the wake of the Anglo-Boer War , the need arose for sustainable grain handling and seed processing on a large scale . Looking back , the establishment of De Centraal Westelijke Co-operatieve Landbouw Vereniging on 1 June 1909 , was the spark that ignited our company ’ s business philosophy of providing solutions to enable our customers to effectively conduct their business .
PURPOSE STATEMENT
To provide innovative and integrated solutions for our customers in order to enable them to conduct business .
MISSION STATEMENT
Senwes is one of the leading agricultural companies in South Africa . The group is solution-driven and focuses on providing integrated product and service solutions to agricultural producers , encompassing finance , insurance , wealth planning and advice , agricultural services , input supplies , agricultural machinery and equipment , grain storage and handling services integrated with logistics , as well as market access for producers ’ products . The group also provides solutions to grain off-takers with regards to their procurement needs .
THE BRAND PROMISE
• To approach every interaction with a solution-driven mindset .
• To see the clients ’ businesses from their perspective .
• To provide an integrated solution .
STATEMENT OF COMMITMENT
Senwes is committed to creating value for all its stakeholders by conducting sustainable business through ethical dealings , protecting the environment and contributing to the socio-economic development of its employees and the societies in which it conducts business .
SENWES ’ RESPONSIBILITY
Senwes has the responsibility of making a meaningful contribution towards food security in South Africa through sustainable agriculture , by providing innovative and integrated solutions to food producers and the other role-players in the applicable stages of the food value chain .
10 SENWES INTEGRATED REPORT 2021 RESILIENCE