TrendSights Analysis: Self-Branding; Exploring consumers ' perception of brands ' impact on their image and lifestyles
Key Findings
• Consumers ' need for aspiration influences 18 % of fragrance consumption.
• Half of global consumers say that they have very good taste in food and drink and seek out products that let people know this.
• In personal care, those aged 25-34 are the most likely to seek items that are reflective of their attitudes and opinions.
• A well-recognized brand is the third-most important factor consumers cite in terms of making them buy particular household products.
TrendSights Analysis: Self-Branding; Exploring consumers ' perception of brands ' impact on their image and lifestyles
Key Findings
• Consumers ' need for aspiration influences 18 % of fragrance consumption.
• Half of global consumers say that they have very good taste in food and drink and seek out products that let people know this.
• In personal care, those aged 25-34 are the most likely to seek items that are reflective of their attitudes and opinions.
• A well-recognized brand is the third-most important factor consumers cite in terms of making them buy particular household products.
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