TrendSights Analysis : Self-Branding ; Exploring consumers ' perception of brands ' impact on their image and lifestyles
Key Findings
• Consumers ' need for aspiration influences 18 % of fragrance consumption .
• Half of global consumers say that they have very good taste in food and drink and seek out products that let people know this .
• In personal care , those aged 25-34 are the most likely to seek items that are reflective of their attitudes and opinions .
• A well-recognized brand is the third-most important factor consumers cite in terms of making them buy particular household products .
TrendSights Analysis : Self-Branding ; Exploring consumers ' perception of brands ' impact on their image and lifestyles
Key Findings
• Consumers ' need for aspiration influences 18 % of fragrance consumption .
• Half of global consumers say that they have very good taste in food and drink and seek out products that let people know this .
• In personal care , those aged 25-34 are the most likely to seek items that are reflective of their attitudes and opinions .
• A well-recognized brand is the third-most important factor consumers cite in terms of making them buy particular household products .
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