Self-Branding Market 2016 Report Industry Trends Analysis & Forecast Aug 2016 | Page 2
TrendSights Analysis: Self-Branding; Exploring consumers' perception of
brands' impact on their image and lifestyles
TrendSights Analysis: Self-Branding Market Research Report explores the aspirational
behaviour of consumers that drives them to opt for products that let them project the
"perfect lifestyle."
Pressure to succeed, further fueled by the ever-growing influence of social media, leaves
consumers with a constant desire to impress. This results in consumers' need to
constantly project a "perfect image," driving demand for brands associated with desired
lifestyles. The importance of Self-Branding is especially prominent in personal care and
alcoholic drinks; however, it will grow in other categories, such as household care,
traditionally not associated with lifestyle accessories.
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