ARCHITECTURAL PRESENTATIONS
Unity
Be organized. In an effective presentation, no one
segment is inconsistent with or detracts from the
whole. Unity, not to be confused with uniformity,
depends on:
• A logical and comprehensive arrangement of
integrated graphic and verbal information;
• A synthesis of format. scale, medium, and
technique appropriate to the design as well as to
the place and audience for which the presentation
is intended.
Continuity
Each segment of apresentation should relateto
what precedes it and what follows, reinforcing all
the other segments of the presentation.
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The principles of unity and continuity are mutually
self-supporting; one cannot be achieved without the
other. The factors that produce one invariably
reinforce the other. At the same time, however, we
can bring into focus the central idea of adesign
through the placement and pacing of the major and
supporting elements of the presentation.
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ARCHITECTURAL PRESENTATIONS/ 173