ARCHITECTURAL PRESENTATIONS
Unless presentation drawings are comprehensible and
persuasive-their conventions understood and their
substance meaningful-a presentation will be weak and
ineffective. An effective presentation, however, also
possess important collective characteristics.
Point of View
Be clear about design intent. Apresentation should
communicate the central idea or concept of adesign
scheme. Graphic diagrams and text are effective means
of articulating and clarifying the essential aspects of a
design scheme, especially when they are visually related
to the more common types of design drawing.
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Efficiency
Be economical. An effective presentation employs
economy of means, utilizing only what is necessary to
communicate an idea. If any of the graphic elements
of a presentation become distracting and ends in
themselves, the intent and purpose of the presentation
are obscured.
Clarity
Be articulate. At a minimum, presentation drawings
should explain a design clearly and in enough detail so
that viewers unfamiliar with it will be able to understand
the design proposal. Eliminate unintended distractions.
such as those caused by ambiguous figure-ground
relationships or inappropriate groupings of drawings. Too
often, we are blind to these glitches, because we know
what we want to communicate and therefore cannot read
our own workin an objective manner.
Accuracy
Avoid presenting distorted or incorrect information.
Presentation drawings should accurately simulate a
possible reality and the consequences of future actions
so that the decisions made based on the information
presented are sound and reasonable.
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