SEBC 2020 Virtual Exhibitor Showcase First Edition | Page 31

Green building is a popular topic in the media, and builders associated with this initiative can take advantage of the media coverage and publicity that stem from this interest. For new homebuyer’s energy efficiency was the second most important influencer in purchasing a new home, right below safe communities in a recent study. “Energy efficiency, water conservation and construction based on building science play an important role when it comes to our health, the environment and quality of life. FGBC “Florida Green” certified homes provide healthier, more sustainable, comfortable living spaces, create cleaner indoor air and have been shown to have a sale, and re-sales, premium,” said FGBC Executive Director C.J. Davila. Studies report that home buyers are willing to pay for these benefits when purchasing their homes. Being able to offer this kind of value and benefit can set an FGBC builder apart from others. Florida Lifestyle Homes was recognized for working hard to design their home and landscape to meet the high bar of Florida Water Star Gold. It is also the first home in Charlotte County to reach the FGBC Gold level and the certifications mean added savings for the homebuyer. “We’ve built homes that have been certified to meet both programs’ standards. Many green construction practices of today will become standard building code requirements in the future. And it is not because the practices are green. It’s because they just make more sense and are better for our homeowners… period,” said Florida Lifestyle Homes President Bill Ennen. For builders and developers’ events and marketing opportunities done in partnership with the Florida Green Building Coalition help to get their name into the hands of consumers. While there is often a cost when switching from traditional building practices and supplies to more environmentally friendly ones, many green building practices result in using fewer materials and generating less waste, so costs can be minimized and offset. “Going green means giving homeowners a more durable, sustainable home. The materials and techniques to achieve green certification provide for a better home,” said Michael Sollitto of Habitat for Humanity of South Sarasota. “We want the home to last well beyond the mortgage that we provide for our homeowners.” Due to technological developments and innovative building science, going green is becoming easier. Today’s engineering and construction techniques offer continuous air barrier and sealing to help reduce internal leaks and drafts. When green practices are incorporated as standard building practice, builders can take advantage of volume discount savings, and reduced labor costs, as the learning curve to implement and install different items is diffused.