BUSINESS COMMUNICATION MAJORS ARE
READY TO ENTER THE BUSINESS WORLD
WITH A VARIETY OF SKILLS, INCLUDING THE
FOLLOWING:
» Communication competency among various publics through oral and
written communication, including speeches, presentations, research, and
informal dialogue
» Clear grasp of software and technology, including Adobe Illustrator, Photoshop,
and InDesign, and a thorough knowledge of Microsoft Word, PowerPoint,
Access, and Excel
» Strong ability to write in varied styles, including expository prose, survey/
research and reporting, technical, journalistic, and Web writing
» Understanding of business relationships and the principles of sales,
marketing, management, promotions, advertising, and human resources
» Aptitude in the use of statistical and mathematical models for decision-making
INTERNSHIPS: BUSINESS COMMUNICATION
BUSINESS
COMMUNICATION
Bachelor of Science
Minor available in communication
Senior business communication majors are required to participate in an internship
experience, and many students also choose to intern as juniors as well. Students
select a placement site that coincides with their interests, whether in event
planning, advertising, marketing, public relations, television, journalism, writing,
or other areas of communication. Students spend at least 120 hours during the
semester working at the site. They receive three or more academic credits for the
internship experience. Some students have expanded their internship opportunities
to experiences in cities including Boston; New York; Orlando; Washington, D.C.;
and London.
FACULTY M.S. IN COMMUNICATION STUDIES:
NADENE N. VEVEA The Master of Science in Communication Studies is designed for both
experienced professionals as well as those seeking to elevate or change their
careers through a better understanding of effective communication. The
curriculum includes a foundation in communication theory, research,
critique, and human communication. The program is designed to produce
students who can better collaborate, inspire, and lead in both their personal
and professional lives. Mandatory courses covering topics such as conflict,
crisis, and cultural differences offer communication competencies necessary to
manage perceptions and relationships in an increasingly diverse world.
Associate Dean, Communication Programs; B.A., M.A.,
Minnesota State University, Mankato; Ph.D., North
Dakota State University
CHIP ROUSE
Associate Professor, Business Communication; B.A.,
Western Maryland College; M.Ed., Loyola College; M.A.,
University of Maryland
CHRISTINE NOYA
Assistant Professor, Business Communication; B.A.,
College of New Rochelle; M.A., Wesleyan University
DERIC M. GREEN
Associate Professor, Business Communication; B.A.,
James Madison University; M.A., Norfolk State
University; Ph.D., Howard University
A SAMPLING OF COURSES AND ELECTIVES IN BUSINESS COMMUNICATION
Conflict and Negotiation Journalism I, II Principles of Marketing
Digital Photography Public Relations Writing
Event Planning and Publicity Magazine Writing and
Publishing LEEANNE BELL McMANUS Feature Writing Newspaper Practicum Relationship of Design and
Business
Associate Professor, Business Communication; B.A.,
University of Pittsburgh; M.A., West Virginia University;
Ph.D., Duquesne University Fundamentals of Video New Media Communication Senior Internship
Intercultural Communication Organizational Communication Small Group Communication
Interpersonal Communication Principles and Practices of PR The Advertising Campaign
Principles of Management Writing for the Web
HEATHER HARRIS
Professor, Business Communication; B.A. Concordia
University; M.A., Ph.D., Howard University
STEPHANIE L. VERNI
Professor, Business Communication; B.S., M.S., Towson
University; M.F.A., National University
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