reach consumers through |
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the digital environment. |
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Stevenson’ s bachelor of science in digital marketing is designed to meet current and future marketing needs of employers. As of November 2015, more than 47,000 jobs posted on LinkedIn sought employees who could leverage mobile devices, social networks, and the Web to connect customers and clients in local, regional, and international markets. SU’ s digital marketing degree program teaches students the interdisciplinary principles of marketing, business information systems, and visual communication, giving them the skills to meet the expectations of employers in this high-demand field. Through both classroom instruction and internship opportunities, students in the digital marketing major respond to current, real-world digital marketing scenarios.
Career options for digital marketing majors include the following: electronic based customer researcher; electronic customer management; electronic display advertiser; digital marketing manager; search engine marketing and optimization manager; social media manager; viral marketer; and web marketing, writing, and analytics.
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A SAMPLING OF COURSES IN DIGITAL MARKETING
Consumer Behavior
E-Collaboration and Social Networking
Fundamentals of Digital Media
Integrated Marketing Communications
Market Research
Mobile and Responsive Design
Web Design
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Since technology is growing so rapidly, it is the future of business and marketing. The advanced technical skills we learn in this program put us right on track for acquiring an internship and a career after graduation.” |
ACADEMIC PROSPECTUS | 7 |