reach consumers through |
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the digital environment . |
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Stevenson ’ s bachelor of science in digital marketing is designed to meet current and future marketing needs of employers . As of November 2015 , more than 47,000 jobs posted on LinkedIn sought employees who could leverage mobile devices , social networks , and the Web to connect customers and clients in local , regional , and international markets . SU ’ s digital marketing degree program teaches students the interdisciplinary principles of marketing , business information systems , and visual communication , giving them the skills to meet the expectations of employers in this high-demand field . Through both classroom instruction and internship opportunities , students in the digital marketing major respond to current , real-world digital marketing scenarios .
Career options for digital marketing majors include the following : electronic based customer researcher ; electronic customer management ; electronic display advertiser ; digital marketing manager ; search engine marketing and optimization manager ; social media manager ; viral marketer ; and web marketing , writing , and analytics .
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A SAMPLING OF COURSES IN DIGITAL MARKETING
Consumer Behavior
E-Collaboration and Social Networking
Fundamentals of Digital Media
Integrated Marketing Communications
Market Research
Mobile and Responsive Design
Web Design
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Since technology is growing so rapidly , it is the future of business and marketing . The advanced technical skills we learn in this program put us right on track for acquiring an internship and a career after graduation .” |
ACADEMIC PROSPECTUS | 7 |