|
STUDENT
Spotlight | |||
EDDIE BENNETT Business Communication | |||
Small class sizes , the | |||
accessibility of professors , | |||
and the tight community |
BUSINESS COMMUNICATION |
are what initially attracted Eddie to Stevenson , and these factors are still what he enjoys most about |
|||
Bachelor of Science |
Stevenson today . |
|||
Minor available in communication . |
“ The professors really |
|||
|
Stevenson ’ s business communication program addresses the need for clear , persuasive communication . In this major , students acquire a variety of skills and knowledge from courses in professional writing and journalism , design and publication , management and marketing , information technology , and new media . Graduates typically work in the areas of public relations , event planning , advertising , writing , editing , design , sales , Web , and marketing , among many others . They are employed in both the public and private sectors and often pursue graduate degrees at prestigious universities .
Courses are numerous and varied , including interpersonal , intercultural , small group , organizational , and professional communication . Students develop speaking abilities through opportunities in presentation and audience assessment . In addition , students gain a crucial knowledge of the business environment through courses in consumerism , marketing , sales , and management . They emerge from the program as confident , well-spoken leaders who understand how to reach an audience , how to engage others in teamwork , and how to target their technological abilities to marketplace demands . The B . S . to M . S . option is available for students including the communication studies master ’ s degree .
|
A SAMPLING OF COURSES IN BUSINESS COMMUNICATION :
Conflict and Negotiation
Digital Photography
Event Planning and Publicity
Feature Writing
Fundamentals of Video
Intercultural Communication
Journalism I , II
Magazine Writing and Publishing
New Media Communication
Organizational Communication
Principles and Practices of PR
Principles of Marketing
Public Relations Writing
Relationship of Design and Business
Senior Internship
The Advertising Campaign
Writing for the Web
|
connect with you as a person . They ’ re helpful , knowledgeable , and relatable . My professors have taught me lessons inside and outside of the classroom . They ’ ve forced me to think critically about the subject matter and how to implement the material I ’ ve learned . For instance , I just completed an Integrated Marketing Communication project , which focused on rebranding a real-world , nonprofit organization .” |
ACADEMIC PROSPECTUS | 11 |