LEARN INNOVATE ENGAGE education
DESIGNING AUTHENTIC ASSESSMENT
These units have incorporated various forms of assessments :
BFW1001 FOUNDATIONS OF FINANCE
Chief Examiner : Dr Sheena Sara Suresh Philip ( Purple Letter recipient for Semester 1 , 2023 )
The BFW1001 unit integrates interactive H5P quizzes for post-lecture assessment and offers a unique realistic application through group projects . Students engage directly with actual financial data extracted from financial databases and annual reports to conduct analyses and make investment decisions , bridging theory with practical analytical skills for real-world financial decisionmaking .
MGM5181 INTERNATIONAL BUSINESS STRATEGY
Chief Examiner : Prof Avvari Mohan ( Purple Letter recipient for Semester 1 , 2023 )
Students in this unit engaged in an authentic assessment inspired group project , supported by prominent Malaysian entrepreneurs from diverse sectors , namely Gary Kian of Hexa Group , Dr Jay Desan of BoomGrow Farms and Harith Ridzuan of Green Factory . These leaders shared their business strategies and international aspirations , including entering markets like Indonesia and Japan . Students conducted detailed country analyses and devised market entry strategies for these enterprises . The project culminated in both report submissions and presentations to the entrepreneurs , providing valuable feedback . This initiative reflects the School of Business ’ s commitment to practical learning and real-world application of theoretical concepts .
MKM5955 MARKETING AND THE INTERNATIONAL CONSUMER
Chief Examiner : Dr Soo Yeong Ewe ( Purple Letter recipient for Semester 1 , 2023 )
This unit employs experiential learning through authentic assessments , linking marketing fundamentals to sustainability ( SDG12 Responsible Consumption and Production ) and consumer behaviour . Students evaluate marketing strategies using genuine examples and create videos to engage target audiences , fostering practical application of marketing knowledge .
MKW2420 DIGITAL MARKETING RESEARCH
Chief Examiner : Dr Duc Tam Dinh ( Purple Letter recipient for Semester 1 , 2023 )
In this unit , students engage in the market research process from generating ideas and hypotheses , creating and distributing valid survey questionnaires , collecting and analysing data , to providing sound theoretical managerial recommendations . The assessments in this unit are also of the “ feed-forward ” type in that the feedback the students receive from the previous assignments will be instrumental in their performances in the final project . There are also weekly case discussions in which students will see how the components of a marketing research process are reflected in real-life situations . All in all , the design of this unit embraces a hands-on type of teaching delivery through which students learn by doing and applying .
Monash Business Student Leadership Camp 18 - 19 November 2023 Organised by the School of Business and spearheaded by the Deputy Head of School ( Education ), Prof Goh See-Kwong , the Student Leadership Program empowered about 20 participants through immersive experiences , interactive workshops , and practical challenges . This initiative was carefully crafted to foster effective leadership , cultivate a positive school culture , and equip them with valuable skills for personal and professional development . p 16