Finally, is important to analyze an example of business success
considering the knowledge of the Modern Languages Professional. In this case, we can have an overview of how languages skills can give a competitive advantage and support business needs and purposes. This case take place in North Ireland. The sales manager and other representatives of the company talk about how the languages skills have improved and affected their professional careers and they position on the organization. In addition, they try to get people aware of how the successful company focus on languages skills.
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https://goo.gl/iJLGbT
supporting or organizing activities to positioning and satisfy the needs of their different stakeholders, especially
international or multilingual ones.
Working with the Modern Languages professional can give to the company a competitive advantage in terms of international stakeholder’s management.
The main tasks, according to Galicia, are design of the marketing plan, development of advertising campaigns, execution of the actions, contracting of advertising spaces, merchandising,
management of new social networks and the potential of web 2.0. and
measurement of the results of actions. In these tasks, this professional can help to
structure the message that the company is going to deliver in different languages,
to manage the strategies and organize every activity prepared for each stakeholder (but mainly multilingual ones). Different kind of professionals like the ‘Social Communication’ one can do
the last task with the Modern Languages Professional.
Business example of success
Xiomara Serna Gamba
V semester Modern Languages
EAN University