communication meaning that what is spoken is
not always what is meant. Very often, they will
not want to disappoint their counterpart so on
occasion they will say “yes” to something merely because they do not wish to say “no.” In these
cases, body language and intonation must be
analyzed to determine what the true answer is.
While the ethnic diversity of South Africa can
seem daunting, there are actually more similarities with American business culture than differences. As long as you recognize the idiosyncrasies of the culture and display patience and
openness, you will have no problem succeeding
in South African business. SBT
When interacting with South Africans, there
are several important aspects to