MOTUL
POWERED BY
MOTUL FORMS A STRONG BOND WITH ASSEN
As the Motul FIM Superbike World Championship arrives at the fifth round one historic company will meet a historic race circuit , as Motul continues it ’ s relationship with the Assen TT Circuit .
Motul recently re-signed for five more years as the title sponsor of the overall Motul FIM Superbike World Championship , extending and underlining a powerful headline status that started inside WorldSBK in 2016 .
In the run-up to the WorldSBK weekend at Assen it must be remembered that Motul has already had a high visibility there as title sponsor of the recent MotoGP™ weekend in June . This combination of marketing and technical partnerships that have a particular relevance at Assen is an entirely deliberate business development initiative , which spreads beyond the confines of the race paddock . speed and performance . The 90th anniversary of the Assen TT has just passed . We are rooted there as a partner of the circuit not just because we are there with the Dorna MotoGP™ and WorldSBK platforms , but also because we also firmly trust to share our technical knowledge to the school - the Assen Technical Institute - which is located at the
Motul recently re-signed for five more years as the title sponsor of the overall Motul FIM Superbike World Championship
As Fabrizio D ’ Ottavi , Motul Group Powersports Communication Manager said in the run-up to the Assen round , “ We have a long relationship with Dorna and also the circuit organizer at Assen . Motul has a well known brand in the motorsport sector and the general lubricant business sector , and we have not lost our connection with ‘ The Cathedral ’ of speed . It is a well known and recognisable venue , which is strongly connected with circuit . So the connection is not just about branding , the event , it is also about education . We at Motul are connected with Assen to be able to show our own world , in terms of an experience to the fans , but also for those who want to increase their knowledge and expertise in the sector of being mechanics or engineers .”
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