Often they are more ready to get ‘ hands on ’ with their own machine to keep them in top condition . WorldSBK is a genuine proving ground for lubricant products - it ’ s the ultimate hard school for street bikes - all of which makes highly active participation a direct way to reach a specialist customer base in a totally relevant way . strength and fidelity of our partnership with the FIM , Dorna and , of course , with our OEM clients – something we take great pride in . The thousands of Motul guests who have visited WSBK events over recent years can fully endorse that this championship and Motul are a perfect fit and we look forward to another exciting five years ahead together .”
Participating in the WorldSBK series , which by definition takes productionderived motorcycles to the outer edges of performance , proves that Motul ’ s specialised products can handle anything that can be thrown at them during the white heat of global competition . Motul , is also a participant , not just an important sponsor .
The 150 year old Motul company created the first fully synthetic lubricant back in 1971 and the relentless pursuit of performance has now resulted in the 300 , 300V and brand new 300V ² Factory Line Road Racing oils , based on Ester Core technology . These Motul developments , plus 7100 engine oil , RBF fluid , Motocool and a whole range of motorcycle care products you can buy , are also used daily in the paddock . The self-same protection accorded to HRC ’ s WorldSBK engines is available to all Motul customers in the form of 300V Factory Line Racing Kit Oil 2376H 0W-30 , plus all the other specialist lubricants and fluids required to keep race bikes and road bikes running at the optimum level of performance and reliability .
An exciting new development in WorldSBK 2021 for Motul is the aforementioned increase in its team HRC technical cooperation . The extended WorldSBK title sponsorship is almost literally headline news at every race of the Motul FIM Superbike World Championship , from round one in 2021 to the final round of 2025 . As Fabrizio D ’ Ottavi , Motul Group Powersports Communication Manager said at the beginning of the new Motul WorldSBK title sponsorship extension , “ The renewal of this sponsorship agreement is excellent news , and it underlines the
Customer and business partner engagement are clearly a highly important element of Motul ’ s WorldSBK presence , even in the midst of a continuing global pandemic .
With full respect being paid to local regulations and the safety of all involved , Motul will make great use of the WorldSBK paddock with a full activation program planned around its extended partnership , on site and digitally . Roundby-round spectator attendance levels will be set by the prevailing level of local Covid restrictions , but whether in person or online some innovative , high engagement concepts have been designed to draw in fans from all around the world .
Across the two main classes in the paddock there will be Motul riders
This year , on TV or in person , WorldSBK is going to be a compelling spectacle . The presence of Motul products inside the bikes will be allied to an extensive public display of Motul support each weekend now it begins a new five year adventure as part of the very fabric of the championship itself .
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