Sara Passamonti's Portfolio Mar. 2014 | Page 8

Advertising Sara Passamonti - [email protected] The concept of this POSTCARD campaign is conceived in order to encourage people to make an appointment for an eye exam. Each subject, with humor, shows six different situations. For this reason, each theme has to be displayed in his own suitable location. For example, stores and public spaces close to beaches, train stations, parks, movie theatres and travel agencies. Client: Foto+Ottica Michele Penna (Italy) Art direction/ Copywriting/ Post Production and Graphic design. Freelance