Advertising
Sara Passamonti - [email protected]
Note: “Is it really right and just ?**
** from the Gospel
“Every year, in Italy, 2 million lambs are brutally killed in order to satisfy gluttonous desire.
This tradition has no real religious foundation. This year make a sacrifice:
change the menu.”
GoVeg
This ads was conceived
against heavy consumption
of lamb meat during
the Easter holiday.
This Christian tradition,
due to its brutality,
is actually a far cry from
the Christian message of mercy.
Public interest ads.
Art direction/ copywriting and graphic design.
Freelance.