Paid Advertisements
There are so many avenues that you can exploit here. For example, you can design banners that
you can display in local trade fairs and shows. You can also pay for TV and radio
advertisement. This may be expensive but will cover a wider audience size. Additionally, you
can build your online presence by paying to advertise on established e-commerce sites such as
Amazon, Etsy, and eBay. Since these sites are visited by millions of internet users, you are
guaranteed to reach a significant target audience. This will mean more traffic to your online
store.
Print Media Marketing
You can start by printing flyers and brochures that you can distribute locally. The other options
include publications such as newspapers and magazines. You can use the avenues to create the
awareness of your brand locally. They are effective in driving sales.
Word of Mouth Marketing
This is a great strategy when carrying out a local marketing campaign. You can create business
cards that you can distribute locally. Start with your neighbors as you move to the surrounding
estates. You can even offer free soap samples for charity use. This will push many people to
recognize your brand. You can also offer discounts such as BOGO (buy one get one) for the
local audience. The idea is to enjoy as much local support as possible. Each time you talk to
someone and they consider buying your handmade soap, ask them to recommend the brand to
the people they know.