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The Philippines has launched a series of tourism
projects targeting Muslim guests and tourists
from all over the world. The Ministry of Tourism is
accelerating its plans to position itself as one of
the world’s preferred Muslim friendly destination
for Muslim tourists in the halal tourism market.
The Philippine Department of Tourism has worked with the National Commission on Muslim Filipinos, the Halal International Chamber of
Commerce and Industries of the Philippines to prepare the kitchens and facilities of 50 hotels, resorts, restaurants, and other tourism-related
establishments in Manila, Cebu, Boracay, Davao, Bohol, Palawan, Caraga, Zamboanga City, General Santos City, Koronadal, and Cotabato
City to be what is called halal-certified.
According to the latest data approximately 117 million Muslim international travellers make up the world›s current tourist market. This is
expected to increase reaching over 168 million by 2020. In this context, the Philippines will receive a percentage ranging from 20% to 25% of
the value of halal tourism revenues which is estimated at $200 billion.