Safegaurding Your Pets Against Air Pollution Vol XII , Issue No 12 , Dec 2019 | Page 36

Industry Insight
needs to be crafted according to the
Indian needs.”
4. High Design for Style Connoisseurs
International designers are crafting
glamorous, extravagant pieces for pet
parents who desire nothing but the best
for their companion animals. Many
designers turn to children’s furnishings
and antique staircases for inspiration.
5. Use of Eco-friendly and Sustainable
Materials
Biodegradable materials such as wicker,
jute, wood and laminate not only last
longer than plastics and other synthetic
substances but are also better for the
environment.
6. Technological innovations
Orthopaedic beds are in high demand
due to their health benefi ts like
backbone support and prevention of
joint related issues in senior animals.
Temperature control innovations such
as electric heating beds and gel packs
help to provide seasonal comfort to our
pampered pooches. Pet staircases and
raised feeding trays are a godsend for
puppies, small breeds and older dogs.
Smart beds that help track rest, weight
and activity levels are also in trend.
INDIAN PET FURNITURE
ENTERPRISES
Here are some Indian furniture startups
that intend to make sleep and play more
safe, cosy, enjoyable and stylish for our
furry companions:
Chota Pakoda
Founders Gaurav Singh and Shruti
Gotarkar incepted Chota Pakoda with
the objective of making hand-crafted
products that fi t in purrfectly with
pets' sensibilities and subtle nuances.
Based out of Navi Mumbai, this pet-
friendly furniture enterprise specialises
in creating cat towers, condos, dog
36
houses and food dish pedestals from
raw materials sourced from around
the world. The company is behind the
aesthetically pleasing and functional
cat bridges, wall mounts and other
feline-centred installations at Mumbai’s
much sought-after hangout Cat Cafe
Studio.
Petarchi
The brainchild of registered architect
and certifi ed canine trainer &
behaviourist Srishti Sharma, Petarchi
has an impressive line up of leash
hangers, pet crates that double up as
wooden tables, waterproofed food bowl
stands with storage and versatile dog
houses. Srishti also conducts pet trips,
pool parties and doggies’ day outs on a
regular basis.
Pawsh Cats
An initiative of animal communicator
Shalakaa Diwanjii, ‘Pawsh Cats’ is a
Pune-based pet furniture startup that
creates an adorable line of cat gyms,
window perches, trees and beds from
sustainable raw materials such as
laminate, rope and plywood. Shalakaa’s
designs are based on inspiration and
valuable feedback from her 9 feline
friends. The pawsome pieces are not
only easy to clean and sturdy, but are
also simple enough to disassemble and
reassemble effortlessly while moving
residences.
Obi & Jerry Carpentry
Jitin and Prerna, the brains behind
Pune-based Obi & Jerry Carpentry,
aim to create beautiful, premium pet
furniture with contemporary designs
that compliment the modern lifestyle
of new age pet parents. Their recently-
launched brand takes its name from
their beloved pet sons – Obi & Jerry.
Their offerings include elegant food
stations, minimalist and functional dog
beds. They are also working on exciting
designs for cat parents. The furniture
Creature Companion | December 2019 • Vol. XII • Issue 12 • Noida
pieces are meticulously crafted
from high grade European wood and
environment friendly raw materials.
The Non-Living
Ahmedabad-based enterprise The
Non-Living showcases exclusive pet
furniture pieces which are waterproof,
washable, soft and interestingly
designed for the pets to make them
their own. Their miniature range is
designed with a special focus on canine
traits, and includes beds with attached
staircases, condos and picnic chairs.
Priyanka Roy, Founder & Owner, fi rmly
believes that loving and caring with
responsibility is the key for a healthy
household.
Purrch Pet Furniture
"I want to leave behind things I have
made with my hands" is the inspiration
behind Purrch Pet Furniture, a Goa-
based venture that provides bespoke
handcrafted pet furniture. Shailna
is a woodworker and her love for
cats transpired as a collection of
aesthetically designed, feline approved
cat trees, perches, wall climbing
installations, cat beds and hammocks.
Purrch has recently diversifi ed into
furniture for Canines.
According to Shailna, “Ergonomically
designed cat furniture shouldn't be
looked at as luxury but as essential,
for one it provides a great outlet for
your pet to receive exercise and relieve
stress. Cat trees emulate their natural
environment and are great for climbing,
stretching and allowing your pet to stay
active and happy.”
As more young entrepreneurs strive
towards merging the living spaces
between pets and their parents, boring,
disagreeable pet furniture may soon be
a thing of an era gone by.
* Editor