Safegaurding Your Pets Against Air Pollution Vol XII , Issue No 12 , Dec 2019 | Seite 35

has fuelled the need for pet furniture
products. Owners want their pet’s
trusted retreat to combine comfort with
mental stimulation so their pampered
pooches unwind in style while they are
away at work.
3. Rise in disposable incomes
Spending on domestic animals has
been rising signifi cantly across the
country in the past few years. Owners
no longer shy away from spending an
extra buck to ensure their pet’s comfort.
4. Pet Humanisation
Our four-legged friends form an
important aspect of our lives. Pet
parents consider their pets as family
members and want their belongings to
refl ect their lifestyle standards.
has also added to the popularity of these
designs as pet parents line up to procure
matching creations for their pampered
pooches.
Priyanka Roy, Founder & Owner of
The Non-Living, goes on to add, “Pet
care and pet living has been a growing
interest amongst many in recent years.
A major aspect of this is how we choose
to live with our pets, where we let them
be in the house; which is everywhere.
The Non-Living intends to create and
introduce a better living choice that
parents can select for their pets. We not
only share our love and time with our
pets but also our household belongings
like toys, food, and furniture. This has
called for an imminent rise of interest
in miniature furniture.”
5. Insatiable Appetite for Fine Design
Millennial pet parents are always
searching for artisanal furniture pieces,
even for their pets. Architects, designers
and entrepreneurs have fi nally realised
the humongous demand and started to
create exquisite products to cater to this
niche segment.
1. Mini Human Furniture
This trend is all about pet furniture
pieces that mirror their classic human
counterparts, but are smaller in size to
accommodate pets. Intended for felines
and canines that stubbornly refuse
to use their own beds, these scaled
down furniture pieces are high on the
cuteness quotient. The twinning trend
3. Furniture Designed in Consonance
with Feline Nuances
With the steady increase in cat
ownership, it has become vital to
create furniture products that are
compatible with natural feline needs
and mannerisms while conforming
to human requirements like form and
design. Chota Pakoda Founder Shruti
Gotarkar shares her views on the need
to catify our homes, “Cat households
THE NEW
BREED OF PET
OWNERS DESIRE
SOPHISTICATED
MULTI-TASKING
PIECES THAT SERVE
BOTH THEM AND
THE PET.
6. Popularity of Pet Retail Websites
The rise of fancy e-commerce websites
has positively contributed to move
pet furniture beyond pieces meant for
lounging.
CURRENT TRENDS IN PET
FURNITURE
According to Chota Pakoda Founder
Shruti Gotarkar, “Today’s modern
households with pets have a need of
furniture that is multi-functional and
long lasting while integrating the lives
of humans and pets together. Thus at
Chota Pakoda we address this need in a
pocket-friendly way.”
2. Space-saving Furniture
Space is a huge concern for pet parents
in urban areas. The new breed of pet
owners desire sophisticated multi-
tasking pieces that serve both them
and the pet. This trend has inspired
furniture purveyors worldwide to
add utility-based features like pullout
storage drawers in conventional items.
The shortage of fl oor area has driven the
demand for ingenious articles which
make the most of wall space.
must have products that take care of
cat scratching, since scratching is their
basic nature.”
Shalakaa
Diwanjii,
Founder
–
Pawshcats, opines “In India cat lovers
have started realising the need for cat
furniture especially for indoor cats.
The imported cat furniture available
is very good but designed for lifestyle
aboard. Indian houses and climate are
substantially different, the furniture
December 2019 • Vol. XII • Issue 12 • Noida
35
| Creature Companion