SAAA May 2022 Residence Magazine | Page 21

L2L SpeakerSpotlight

Chelsea Kneeland

Leasing & Sales Conference

TOPIC : Using MARKET RESEARCH to Effectively Manage Daily Market Changes We ’ re Faced With !

Meet Chelsea ! Chelsea is a Senior National Account Manager for Lowe ’ s and most recently was the Director of Research and Development for J . Turner Research . She has a successful background in sales for supplier members and also multifamily management having worked for both Greystar and Riverstone Management . Chelsea is a successful national speaker serving on the NAAEI Faculty , a respected multi-family industry advisor and a board member of the Austin Apartment Association .

KEY TAKEAWAYS YOU ’ LL GET FROM CHELSEA : 5.19.22

➜ Gain an understanding of how best to position renewal offers ➜ Learn what the latest trends and insights tell us about what is changing in the renter ’ s perception of value ➜ Understand how best to communicate value to your prospects ➜ Recognize the current trends that are driving renter and prospect behavior ➜ Identify services and upgrades that provide the highest added value

Russ Webb

Kristi Fickert

Mark Hurley

Marcedes Fuller