PROFILE CRTVE DEVELOPMENT
DR. OKITO WEDI
A quiet shift in economic thinking is underway, driven not by markets or boardrooms, but by caregivers, teachers, domestic workers, and nurses. At the heart of it is Dr. Okito Wedi, medical doctor, global health and policy specialist, and Founder & CEO of
Crtve Development.
With over 15 years of experience at the intersection of health equity, climate justice, gender policy and global finance reform, Dr Okito Wedi is transforming how development is understood, measured and led across Africa.
Her latest work – The Real Economy Campaign – has brought the long-invisible economic power of care work and women’ s labour to the forefront of regional and global policy.
“ For too long, care has been treated as a moral obligation rather than recognised as the economic infrastructure it truly is,” says Dr
Wedi.“ Our campaign challenges that thinking. We’ re saying: count care, fund care, and value care as essential to Africa’ s growth.”
Redefining Africa’ s growth narrative
Crtve Development( CD) is a Pan-African advocacy and storytelling organisation building the continent’ s narrative infrastructure for sustainable development. Using culture, data and policy influence, CD designs campaigns that shift public perception, influence global platforms, and reshape economic priorities.
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