SA Profile 2026 Volume 9- 2026 | Page 72

Q & A LET’ SCREATE

Tipping the scales on innovation

Alex de Bruyn, founder of Let’ sCreate, shares how a clear ambition, smart automation and a focus on people over platforms are driving business growth. In this Q & A, he reflects on lessons from early entrepreneurship to leading through disruption.
ALEX DE BRUYN
70 SA PROFILE www. saprofilemagazine. co. za