AI IN SOLAR
“ Our mission has always been to make solar accessible to as many South Africans as possible,” says Thomas Framnes, Chief Experience Officer at GoSolr.“ Partnering with Rather. chat extends that accessibility because it creates an opportunity for our customers to begin their solar journey on a conversational platform they already use every day. It’ s fast, intuitive, and aligned with how modern consumers want to interact with suppliers today.”
Powered by Rather. chat’ s AI-driven automation system, GoSolr continues to use its smartbot to redefine how South Africans explore the renewable options available to them. The automated chat journey handles everything from roof sizing to payment guidelines. Behind the scenes, customer relationship management( CRM) integration ensures each interaction is logged and shared with sales agents at the right moment, helping them focus on ready-to-close customers and improving conversion rates across the board.
The results speak for themselves: since mid-2024, GoSolr has seen more than 25 000 additional users start a conversation and move into the sales funnel / process to see if they qualify for a quote. After filtering for serviceable locations, 70 % of leads qualified and 40 % of those qualified leads converted into quote requests.
“ This partnership shows what’ s possible when technology meets purpose,” says Jonathan Elcock, CEO of Rather. chat.“ GoSolr’ s innovative subscription model and our automation tools have come together to remove friction from the solar adoption process. With WhatsApp as the bridge, we’ re making sustainable energy in South Africa as simple as sending a message.”
GoSolr’ s subscription model, which you can now explore on WhatsApp, provides homeowners and small businesses with solar power, including panels, batteries, and inverters, through an affordable monthly plan that covers installation, monitoring, and maintenance. Combined with Rather. chat’ s AI-powered smartbot, this model now offers a seamless digital experience from first contact to clean-energy conversion.
By replacing traditional email and SMS communication with AI-powered WhatsApp engagement, GoSolr and Rather. chat are demonstrating how local innovation can accelerate South Africa’ s energy transition: one conversation at a time. �
“ GoSolr’ s innovative subscription model and our automation tools have come together to remove friction from the solar adoption process.”
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